Boutique Travel Content & Storytelling
For places meant to be felt
With over a decade in media strategy and a background in lifestyle photography, I work with boutique properties to capture the feeling of a stay through story-driven imagery, reels, and thoughtful content strategies - inviting travellers to imagine themselves there, and take the next step towards booking.
My work blends natural light, authentic moments, and a refined editorial touch, resulting in content that feels honest, elevated, and deeply connected to place.
If this feels like a good fit, I’d love to hear more about your property.
What I offer
I offer a tailored blend of content creation and social strategy, shaped around each property’s unique identity, audience, and goals.
This may include:
On-location photography and short-form video
iPhone-first content libraries for social media
Organic social media strategy and planning
Tactical boosting for key campaigns and launches
Monthly content planning and performance reporting
Ongoing creative direction for long-term storytelling
Each partnership is thoughtfully shaped to reflect your property’s identity, audience, and long-term goal
“I’ve had the pleasure of working with Paula on Braeside’s social media and marketing strategy for over a year, and the impact of her work has been remarkable. In that time, she has transformed our following, engagement and enquiries.
Prior to working with Paula, we partnered with a social media agency but weren’t receiving the level of service, strategic thinking or results we needed. Paula clearly understands the critical difference between simply managing social media, and building a considered, effective social media strategy - and she excels at the latter.
Bringing together deep marketing expertise, a strong consumer brand background, and an exceptional creative and photographic eye, Paula supported Braeside through a rebrand and the development of our marketing strategy with social media and content at its core. She helped define our value proposition and content pillars, and introduced strategic, emotionally driven storytelling that elevated our social presence and overall brand.
The results speak for themselves: our following has more than tripled over the past year, and booking revenue has increased by over 60%.
Paula is a joy to work with - passionate, thoughtful and highly skilled - and delivers real, measurable results through a data-led yet deeply creative approach.”
— Kate Brown, Head of Marketing at Braeside Homestead
If you’re drawn to thoughtful, story-led content and would like to explore what that could look like for your property, I’d love to connect.